Doctor’s Orders: The Physician’s Perspective on Meetings and Events

At ibtm world, the session "Doctor’s orders: What physicians really want from events"  presented the key findings from powerful new research conducted by American Express Meetings & Events. The goal of this research was to understand what physicians want and expect from the meetings they attend.

EuBea Festival - Meeting Design Award Winner

This year, EuBea – the European Best Event Awards, with the support of the Meeting Design Institute, has introduced the Meeting Design Award, as one of the five special Feature Categories in which it was possible to enter events and live communication projects.
“In launching this Award, EuBea shows its thought leadership as it is one of the very first organisations to embrace meeting design as a grown-up component in the m

R.O.I.: Myth vs. Truth

R.O.I.—or return on investment—is a major component of event planning. A challenging priority for every event planner, it is immensely important to be able to measure R.O.I. but even more imperative to measure it well.Common challenges for event planners include knowing what exact metrics to measure, and how to effectively analyze the data afterward. No matter your relationship with R.O.I., keeping yourself educated and current on how to deliver a comprehensive and complete R.O.I.

The Ultimate Guide to Event Gamification [Free Download]

Games are more prevalent than ever before. From popular gaming consoles to the rise of mobile phones, games demand attention and engagement – something businesses are quickly catching on to.
Event gamification is the use of game mechanics to engage attendees, modify participant behavior, and accomplish event goals. These age-old game dynamics have been strategically implemented to create competition, drive desired behaviours, and engage players in solving real world problems.


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